Buying Trips!


It’s buying season, which means our Perfect Bridal Room’s management team have been travelling far and wide, making sure we get the best dresses and the latest trends for our beautiful brides. 

At the end of April we flew out to Barcelona and saw first-hand the amazing new 2018 collections for both Pronovias and Jesus Peiro. A week later we were off to Birmingham to view the new Enzoani, Enzoani Blue and Badgley Mischka collections. After watching all of the catwalks we are in total awe of all the amazing gowns that will be coming to PBR very soon. Head over to our Facebook and Instagram pages to see a few sneak peek snaps! and

Key Trends

Frills were a distinctive trend this season, with statement frills on shoulders and sleeves providing a bold modern look. Embellishment and 3D florals are still as popular as ever, providing a romantic, pretty and timeless look. The boho bride look has been updated with a combination of broderie anglaise and bold panelling along the bodice. Often counter balanced by a simple soft tulle skirt – perfect for that relaxed but fashion forward bride. Plunging necklines were everywhere, this sexy silhouette is set to be a firm favourite. Statement sleeves were seen across the board, whether it be sheer and billowing, beaded or ostrich feather trimmed cuffs. Slim crepe with lace cut outs, there were simply sleeves everywhere. Traditional brides fear not, as popular as the simple, fitted and sexy gowns are; 2018 is set to see a resurgence of the classic princess gown, with beautiful full ball gown skirts appearing on every runway.